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Lovable raised $400 million last month at a $13.3 billion valuation. That's a company doing around $500 million a year because people type "build me a website" into a box.

Now here's the part no one expected: you can clone a working version of it for free, put your own name on it and charge for it. Legally.

We spent the morning inside the repo, and the free code turns out to be the easy part of building a business.

Open Lovable comes from the Firecrawl team, and it does the core trick well. You paste a URL, it reads the page, rebuilds it as a React app and lets you edit it by chatting. About 28K people have starred it on GitHub.

So if the product can be copied for free, why is Lovable worth billions?

Because Lovable has two things the repo can't hand you. One is a business model: plans, credits and caps that make every generation earn money instead of burning it.

The other is distribution. Lovable hosts 60 million projects, and each one is somebody who found it and stuck around.

Firecrawl gets this better than anyone. They're a Lovable partner, and Open Lovable mostly exists to show off their scraping API. The repo is their marketing (genius).

That's the part worth copying.

You could have this builder running by tonight, but how you charge for it and who you put it in front of will decide whether it ever makes a cent. Work those out first, then open the terminal.

Under the hood, Firecrawl scrapes the URL you give it and your AI model rewrites the page as a React app. The app runs in a temporary sandbox so you see a live preview, and you chat at it to make changes.

Clone and install:

Create a .env.local file in the project root, paste in your keys, run pnpm dev and open localhost:3000.

You'll need keys from three places:

The license is MIT, so you can host it, rename it and sell access. Your one obligation is keeping the LICENSE file in your repo.

What you won't get is anything that makes it a business. There's no login, no user database and no billing, and every generation runs on your API credits. Before anyone pays you, add:

And get the login in before the URL goes public. Otherwise strangers are building their sites on your card.

This is where the distribution question stops being theory.

If you run an agency, the builder can do your outreach for you.

Find local businesses with dated websites on Google Maps, paste their URL in, and ask for a cleaner version.

Send the owner the live preview with one line: "Made this from your current site. Want it?" A finished redesign gets a reply far more often than a cold pitch, and it took you ten minutes.

Do five a day and you'll have calls booked by Friday.

If you're launching a product, go narrow. Pick one type of business that tends to have bad sites, like restaurants or dentists.

Rebuild five of their sites for free in exchange for a testimonial, then post the before and afters in the Facebook groups and subreddits where those owners hang out.

Price it for them too, something like a flat monthly fee that includes hosting, so they never have to think about it. A general builder has to outshout a $13.3 billion company, and good luck with that.

See you in the next one. Keep building!

If this was useful, forward it to that friend. Yep, the one that just popped into your mind.

Stefano Martell
Co-Founder, The AI Leverage by Bestapps.ai