What it makes
Launch videos, product demos, brand documentaries, explainers, logo stings, faceless talking head videos, article to video, and social ads. Basically the stuff a small content team grinds out every week.
Motion website: https://motion.so/
Setup (about two minutes, no API key)
In Claude, go to Settings, then Connectors. Hit "Add custom connector" and name it Motion. Paste this URL:
https://mcp.motion.so/mcp
Heads up: don't paste that URL into your browser, it'll look dead. It only works inside Claude's "Add custom connector" field. Once you drop it in there, a browser window opens, you sign in to Motion, approve, and that's it.
A browser window opens, you sign in to Motion, approve, and that's it. Now you just ask Claude for a video in plain language. A player shows up in the chat, updates itself as it renders, and gives you a download button when it's done.
Quick note on cost so it doesn't catch you off guard: Motion runs on credits. $5 gets you 200, which is roughly one to two videos. Flip on auto top up so a batch doesn't stall halfway. And test your direction with short drafts before you spend credits on a one minute version.
How it actually works
Every job goes through five stages, and knowing them tells you exactly what to put in your prompt.
It takes your one sentence brief. Then it reads your website and pulls your real colors and fonts (give it your URL and it stops guessing your brand). It storyboards the scenes. It builds every shot for real, including voiceover and music. And then you refine by chatting, where it edits the existing cut instead of regenerating from scratch.
That last part is the difference between this and every prompt to video toy you've tried. You're not rerolling and praying. You're giving notes.
The prompt formula
Vague prompt, vague video. Give it these and you're directing instead of gambling:
The ask (video type and subject). The audience (who it's for, what they should feel). The look (style words plus your site URL). The beats (scene order, like cold open, problem, reveal, features, logo). The specs (aspect ratio: 16:9 9:16 1:1 4:5, and length: <10s 10-30s 30s-1min 1-5min). The sources (your URL, up to 10 screenshots or logos, or a YouTube link as a style reference). And the guardrails, which is your "no" list, like no stock footage, no fake UI, no generic neon.
One shortcut worth knowing: Motion ships with brand design presets. Tell it "use a Linear style design system" (or Stripe, Notion, Vercel, Figma, Framer) and it inherits that whole visual language from three words.
The prompts I'm running
Product launch video
Make a 20 second launch video for [PRODUCT], a [one line description] for [audience]. Read [your-site.com] for the brand. Dark, kinetic, premium, bold type, product led reveals. Structure: cold open, the problem, product reveal, 3 key features, logo lockup. Use a Linear style design system. No stock footage, no fake UI, no generic neon. 16:9, confident voiceover.
Short form hook (Reel or TikTok)
Make a 12 second vertical hook about [the one idea]. Audience: [who] scrolling fast. Open on a punchy on screen line in the first half second, kinetic type, quick cuts, end on one CTA. Big readable captions burned in. 9:16, energetic voiceover. No slow intros.
Brand documentary
Make a 45 second brand documentary for [brand]. Read [your-site.com]. Tell the origin: [the problem you saw], [the insight], [what you built], [where it's going]. Cinematic, restrained, human, documentary motion graphics, warm narration. Let it breathe. 16:9. No stocky corporate visuals.
Explainer
Make a 40 second explainer showing how [thing] works. Audience: [who], assume zero background. Walk it step by step with clean animated diagrams, one idea per scene. Vox style: clear, smart, a little playful. 16:9, clear narration. No jargon, no fake dashboards.
Logo sting
Make a 5 second logo sting for [brand]. I'm attaching the logo. Animate it in cleanly ([draw on, glitch in, or scale and settle]) on a [color] background with a subtle impact sound on the final lockup. Minimal, premium, brand accurate. 1:1, no voiceover, loop friendly.
Newsletter or article to video
Turn this post into a 25 second video: [paste link or text]. Pull the single strongest idea and 3 supporting points, don't try to fit everything. Punchy, kinetic type with captions. Match the vibe of [your-site.com]. End on the takeaway as one line. 9:16, energetic voiceover.
Faceless creator video
Make a 35 second faceless talking head style video on [topic]. Script it as a confident first person take for [audience]. Drive it with a strong voiceover plus kinetic text, b roll motion graphics, and captions, no on camera person. Clean, dark, authoritative. 9:16. Hook in the first line, payoff at the end.
The batch move (the actual point)
From [this launch post or page], produce this week's content with Motion: 1) a 20s launch video (16:9), 2) three 12s Reel hooks (9:16) on different angles, 3) a 5s logo sting (1:1), and 4) a 40s explainer (16:9). Keep them all on brand using [your-site.com]. Make them one at a time, show me each, and I'll tell you which to tweak.
That last one is the whole reason I bothered. You hand it one source and walk away with a full week of content, approving each piece in the same thread.
Five things that move the quality
Always feed it your site. It's the biggest jump for the least effort. Attach real screenshots instead of describing your product, because real assets kill fake UI. Use a YouTube link as a style reference when you can't put the pacing into words. Test cheap with a short draft before scaling to the long cut. And refine instead of re-prompting ("sharpen the opening," "faster cuts," "new last line"), since it edits what's there.
That's the system. Setup is two minutes, the prompts are above, and the only thing between you and a week of content is the first sentence
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